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- Published on: 1750
- Binding: Hardcover
Customer Reviews
Most Helpful Customer Reviews
12 of 13 people found the following review helpful.
By Dave Graham
I really enjoyed this book. Scott has a great writing style - friendly and informative, well suited to the task in hand. What could have been a dull history of innovation has been turned into a short, punchy work. He manages to pack a great deal into the 192 pages; examples of how innovation works, where innovation comes from, and debunks several popular myths of innovation, pointing out that whilst there is a 'eureka' moment, there's a whole lot of hard work which lead up to it in the first place.I read this book on a train journey, and found myself picking back through it on the return journey. It's jam-packed with interesting anecdotes and information. Inspirational too - it put the idea of writing and where ideas come from in a new light.Recommended reading. Top stuff.
1 of 1 people found the following review helpful.
By Rob Lambert
I have read The Myths of Innnovation twice. The first time around I wasn't especially enamored with this book. It felt too lightweight in it's structure and the language felt too comfortable. It was easy to read, and as such, it didn't feel like most of the books out there discussing the dreaded "I" word, Innovation.I then realized I'd made a number of significant and interesting notes and decided to re-read the book. I actually really enjoyed it the second time around. I guess my expectations were that the book would be a scientific heavyweight (not sure where that expectation came from though).The main concept in the book is along the lines of "Do cool work, accept that ideas come from other ideas and if the timings right, cool things will happen". And throughout the book that message is re-enforced with good examples and stories.There was a point in the middle where I started to lose focus somewhat, but the examples brought me back in and it felt good to have finished the book. Scott picked some really well known innovations to tell a story about how ideas come about, all of which revolved around the concept that no idea is brand new. All ideas come from other ideas. All Innovations can be broken down and traced back to several other ideas.Scott also suggests that many ideas are beyond our control and exist outside of us. Scott also talks about how ideas and innovations gain traction in society and culture. He makes a point of suggesting Myths and marketing spin are more effective at promotion than education, something which we clearly see in many products and services.He makes some very interesting points about Historians being able to tell a story deciding which facts to include and which ones to leave out. A great element of story telling. Scott is also clear that history always contains a viewpoint and interpretation.I enjoyed the book and it's easy style makes it very accessible and readable. I think anyone who is interested in ideas creation; creativity and where ideas come from would enjoy this book. As too would anyone interested in marketing or entrepreneurship. It's got them all covered. Although it won't give you concrete advice it will sow some interesting seeds of thought in your mind.
1 of 1 people found the following review helpful.
By Mark Hatton
I first came across Scott Berkun's work when Joel Spolsky recommended Making Things Happen, Scott's excellent book on project management. I continued my adventure through Berkun's back catalogue with Confessions of a Public Speaker which I found very enlightening. I have now read his latest published work: The Myths of Innovation, published by O'Reilly Media.This book attempts to discredit the numerous inaccurate ideas about innovation that are both written about in other books, and commonly held beliefs in the wider public. He shows that innovation is not a formulaic concept that can be copied at will, nor something that just happens when you decide you want to be "innovative". It is also rarely the case that a "lone inventor" beats the odds to produce a world-beating product.One of the other major myths that he dispels is that of the "eureka moment" - the sudden spark that resulting in a complete idea overnight. Instead, most innovations are the result of many years of hard work on improving and productising ideas that may have first seemed like irrelevances. The myth of snap innovation continues to be perpetuated because these ideas are often revealed to the world as a complete concept, without showing the hard work that has been done behind the scenes to get there.Berkun looks at what kinds of corporate environments produce the seed ideas that are required at the start of this process, as well as allowing those ideas to incubate over the course of many years to reach a successful conclusion. He looks at examples of companies that have made extremely successful businesses out of this type of innovation (e.g. 3M, Google) to see what they do differently from those companies that merely pay lip-service to innovation in their mission statement.Finally, Scott takes us through some ideas around how to think creatively, how to get your ideas noticed and keeping yourself motivated throughout a process that might last a lot longer than you expect.Overall, I enjoyed this book. I read it over the course of a few days on my Kindle on my commute to and from work and found myself eager to get on to the train so that I could continue reading. If you have a role where you need to come up with ideas in any capacity, this book will give you a real insight in to the best ways to do that. Even if you don't have a job that requires you to produce structured innovation right now, I still recommend this book to you as it will help you to see where you can innovate regardless, both at work and in your home life.Recommended.
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